|
"Customers can
only describe the world that is. They
have great difficulty describing the world
that could be." |
|
Doug Hall |
| |
|
"Did
customers ask for the electric light?
No. They never asked for it, the
producer produced it. No one asked for a
car, nor a telephone. No one asked for a
copy machine or a fax machine.
Innovation does not come from the
customers. Innovation comes from the
producer, from people who are
responsible for themselves and have only
themselves to satisfy." |
|
Dr. W.
Edwards Deming |
| |
|
"The
greatest ideas you will ever have are
the ones that other people don't
understand" |
|
Craig
McCaw, pioneer inden for mobiltelefoni |
| |
|
"This is one of the innovator's
dilemmas: Blindly following the maxim that good managers
should keep close to their customers can sometimes be a fatal
mistake" |
|
Clayton Christensen |
| |
|
"If I had
asked my customers what they wanted, they
would have said a faster horse" |
|
Henry Ford |
| |
|
"Hvis en ide ved første øjekast virker absurd, er der ikke meget håb for
den" |
| Albert
Einstein |
| |
|
"When Alexander Graham Bell said he had found a way for people
living thousands of miles apart to communicate, other people scoffed
and said it couldn't be done" |
|
Entrepreneur Magazine, jan. 2005 |
| |
|
"I don't believe in asking people about things that don't exist. A
new project - now that you have to do with your nose" |
| Roberto Civita, Abril Group |
| |
|
"En femtedel af folket er imod alting hele tiden" |
| John F.
Kennedy |
| |
|
"Lad være med at
spørge kunderne hvad det er de vil have - for de ved det ikke." |
| Professor
Jean Claude Lareche, Insead |
